Thursday Humor – Lacking Curb Appeal

vendtruck

In today’s mobile and fast-paced society food vans have become popular from the days when they were referred to as “roach coaches”.   Roach coaches because the sanitary nature of the food and its preparation were always in question.  Then of course there was the quality of the food that was often little better than the early frozen TV dinners whose processed powdered potatoes and grisly meats often served as a substitute laxative for the more seriously constipated.

Today’s modern food vans or vending trucks are head and shoulders above their predecessors.  They’re visually clean, serve cuisine food and menus that range from a grease food lover’s delight to delicious if not strange looking vegetarian fare.  But the competition is thick so to gain an edge your mobile restaurant, like the stick and bricks versions, must have curb appeal.

Thought must be put into the design and artwork that covers these vending trucks and a name that also invites hungry palates.  Paco’s Tacos is catchy and conveys pretty much all you need to know about what food genre you can expect.  Harry’s Hamburger’s is an example of something you might not want to advertise yourself as

Here’s two examples that would appeal to a variety of people

vendtruckI  vendtruckII

But it get’s tricky when  you have foreign specialties with names that take on an unintended meaning with the locals like this one here in my hometown of Denton, Texas.  This one might make you think twice if you didn’t know what a shiitake (pronounced shee-i-tockee) was.

shiitakeswerve

For some of us unfamiliar with Japanese cuisine, the name alone can be a deterrent.

shiitakeI

Shiitake is a large, meaty, black or dark brown mushroom, native to eastern Asia and frequently used in Japanese and Chinese cookery.  More about Shiitake Swerve can be found here at its website.

For better curb appeal I would suggest that for those of us in Texas where beef is king to many (no, not me)  that the term Shiitake Swerve be replaced with Wholesome Mushroom Burger.  The thought of eating a shit sandwich is not something you want patrons to consider, even briefly.

Get rid of that image of a large brown bear(?) too who looks likes he’s been constipated for at least a week.

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12 responses to “Thursday Humor – Lacking Curb Appeal

  1. The best carnitas I ever had cam from a “roach coach”….my problem is that it is a fad and the dining experience can be lessened….nothing better than a good taco….chuq

  2. “The thought of eating a shit sandwich is not something you want patrons to consider, even briefly.” – Woodgate

    C’mon, man. This is 2014. The Powers That Be force citizens to eat dozens of shit sandwiches every fucking day!

    That’s part of the reason why the “roach coaches” have caught fire, so to speak. Formerly “up-market” folks are being downgraded to such “down market” establishments. All the cuteness & hipness of this trend is just an attempt to put a shit-eating grin on the grisly situation.

  3. “All the cuteness & hipness of this trend is just an attempt to put a shit-eating grin on the grisly situation.”

    You might be on to something there SM

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