Tis the Season

It’s Saturday so let’s try a little humor today

I love it when I see ads that have multiple meanings beyond what the advertiser’s were intentionally depicting.  It’s a bonus when they are clever enough to employ a second image in how it’s presented.

Here’s one in my hometown of Denton, Texas with an ad for Babe’s Chicken Dinner House

With the Christmas season upon us, the private sector is always trying to make a connection between their product and services with this popular holiday.  In the heart of the bible belt here the connection is often one that tries to show the commercial interest with the true “reason for the season”, as this billboard sign does as it displays the manger scene where the baby Jesus is surrounded by mom and the step-dad and the 3 wise men.

This one for Babe’s also has the subtle message that one of the most popular “babe’s” in history and the chicken dinner house’s name have something in common.

NO, not this one … 
… this one.

I’m sure the intent here is that when you think of the baby Jesus this time of year, you will also think of the Babe’s Chicken Dinner House ad that exploited the manger scene to promote southern fried cuisine as you make plans where to eat later that evening.

It might be worth noting too that there are no animals in this depiction of the manger scene.  It’s probably not in good taste showing animal meat before they’re slaughtered when you’re trying to make a connection between the reality and your wishes for the season.  Also, an ox and ass are hardly representative of the product that Babe’s serves.

And what about the written message directly above the Babe’s logo?

“Behold, the King of Kings”

Could this be referencing a super size dinner at Babe’s as it is also refers to the “new born king”?

Yes, this billboard ad has some subtle and subliminal messaging going on.  But it may backfire if those who choose to eat at Babe’s also have some reservations about stuffing their face as they are reminded of one of this season’s primary messages that it is better to give than to consume, or something along those lines, as millions go without basic nutritional sustenance around the world.

Or it could well inspire those to acknowledge the little prince of peace as they sit at their table and feast.  “Praise Jesus and pass the mashed potatoes and gravy”.

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15 responses to “Tis the Season

  1. That’s quite hilarious! I tell you, sometimes I’ve had a near religious experience after eating some great fried chicken!

    • My evangelical friends would not have much sympathy for the hungry – they must be hungry because they didn’t work hard enough or are undeserving.

    • It’s that deep fried, grease to the bone way of cooking that will make you think you died and went to heaven.

      Dying of course tends to come sooner from such a diet, but hey ….

  2. This was such a funny post. I thoroughly enjoyed it. I give kudos to the billboard people for chutzpah at least. Is that a good word for Christmas? Hell, Jesus was Jewish. That should work.

  3. Blessed our baby Jesus….oh yeah, ya’ll don’t forget our delicious Sunday specials too–LOL. Great way to start my Sunday :-)!

    I’m heading home to Mobile, AL next week to spend the holidays with my family. This post is getting me psychologically ready to return to the bible belt.

  4. I’ve never seen it, but I’ve heard about times past when businesses respected Sundays, Christmas, and Easter. I’ve heard about a time when commercial exploitation was reserved for the rest of the year, and even then it didn’t exist with the same fervor it does today.

    These days Christmas is all about materialism. Jesus is no longer the focus; it’s all about the dollar bill.

  5. Have you ever eaten at Babes? During the Holidays? I don’t think Babes was aiming at the Hopelessly Lost, Left-wing, godless Socialists crowd (but if they could snag one that would be good), but more the I Love Jesus crowd. They’ll see that Billboard as a sign that Babes Loves Jesus too. And want to go there and chow-down on some yummy Jesus food. 🙂

    • Yeah, in a land where 75% of the people claim to be christians they are a lost lot, always feeling persecuted and isolated from each other. This helps them connect with someone who pretends to think like them.

  6. nothing like Manger Fried Chicken….Magi Mashed Spuds… little Bethlehem Cole Slaw…throw in some Hark the Herald Biscuits…some God Blessed Gravy….wowzers…. maybe even some Just Desserts

  7. When you eat great fried chicken you can listen to your arteries slam shut….I wear earplugs!

    As far as the ad campaign goes…I do believe they would get more business if they used the blonde on the billboard….just a thought.

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