It appears marketing specialist within some corporate domains like coal and natural gas have finally figured a strategy to offset negative public images of their products – change the public’s image at the formative years. This is effectively done by appealing to elementary school kids at a level they identify with. Within a couple of decades if the negative elements that many corporations are faced with from adults today is still around, the next generation may not be so harsh on them if prompted to see them in a favorable light.
Take for example the efforts of the Natural Gas industry and their method of “fracking”. Fracking is a process by which Natural Gas well drillers inject liquids into shale rock below the surface to split them open and release the natural gas trapped in them. There are carcinogenic chemicals in this liquid that appear to be leaking into underground water supplies and poisoning the drinking water of human inhabitants where the wells are being drilled. Bad image. So what do some in the gas industry do?
In a clever maneuver to disguise potential hazards with the chemical elements used in fracking, “a Canadian driller with extensive operations in Pennsylvania, has developed the coloring book “Talisman Terry’s Energy Adventure,” starring the “friendly fracosaurus,” a smiling dinosaur wearing drilling garb named Talisman Terry.”
Talisman Terry then shows kids fantastic and simplistic pictures in a child’s coloring book of how non-threatening the natural gas industry’s efforts are in supplying boat loads of energy for all the other boys and girls along with their families
The Coal Industry is also getting in on the practice of displaying selected information favorable to their industry to young impressionable minds. They have hired a private company called Scholastic , a “global children’s publishing, education and media company, [that] has a corporate mission supported through all of its divisions of helping children around the world to read and learn.” –
According to a NY Times report on this
Scholastic’s InSchool Marketing division, which produced the coal curriculum in partnership with the coal foundation, often works with groups like the American Society of Hematology, the Federal Trade Commission and the Census Bureau to create curriculum materials.
The division’s programs are “designed to promote client objectives and meet the needs of target teachers, students, and parents” and “make a difference by influencing attitudes and behaviors,” according to the company Web site.
If this pans out and the public is duped by this practice, then I think these industries have opened the door for other “socially offensive” enterprises to persuade young future consumers.
Bring in Jesus and the Church and you gain added moral support
After all, pot isn’t anything like crack
The age-old profession of prostitution could get a boost from such an early intervention campaign. Here’s how a sexually repressed male would view his dilemma.
I’m sure there are calculating, for-profit marketing outfits out there like Scholastic that could do a much better job than I’ve done here with the imagery. And with the Tea Party mentality gaining ascendency, government over reach to stop such practices would combat the public’s right to protect their children.